Practicing Discernment: Consider this before doing the Ice Bucket Challenge

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bucket of iceAs the end of summer of 2014 draws near, it will undoubtedly be remembered as a particularly unique one. One organization, rose above all the rest thanks to the profit generated from social media and a faddish promo stunt – the Ice Bucket Challenge. Its popularity exploded, largely beginning with June 30th, when the Morning Drive on the Golf Channel had a televised on-air Ice Bucket Challenge. Even presidents George W. Bush and Bill Clinton participated in the event, and though President Obama was challenged, he declined, and opted to donate to the organization instead. The rest is history though, and while there are many minor variants, the gist of it is this:

Get challenged to the Ice Bucket Challenge and you have two options.… Continue reading

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