Pragmatism. Marketing schemes. Church growth tactics. Shock techniques. Raunchy slogans and billboards. Grunge Christianity.
Translation? It misses the point of the church. Unfortunately, these kinds of efforts aren’t the exception to the rule, they’ve become standard practices in many of today’s churches. It’s easy to identify them, because more often than not their objective is to be seen – loud, obnoxiously, and clear by using whatever rubber-neck producing means necessary for their marketing campaigns. With V-neck T-shirts, thick rimmed glasses and skinny jeans, these churches are led by pastors who earnestly believe that this is how you grow your church and make a difference in your community.… Continue reading